Recognizing excellence in experiential event marketing, the EX Awards are awarded annually to top performers in the industry. On Monday, May 6, 2013 at the Event Marketer Summit in Chicago, Sparks was presented with the awards for:

• EX WINNER for Best Single-Market Event (B-to-B) for Google I/O 2012
• GOLD WINNER for Best Live+Digital Program (B-to-B) for Google I/O 2012
• GOLD WINNER for Best Activation of a Cause Sponsorship or Tie-In for Cotton Inc. “From Blue To Green”

“Being recognized as a key player in the industry is a testament to our tribe’s incredible creativity, execution, work ethic, and our ongoing commitment to help the best get better,” said Kristy Elisano, Vice President of Marketing and Public Relations for Sparks.

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We’re thrilled to announce that Sparks has been named to Event Marketer Magazine’s first ever Fab 50 Exhibit Fabricators list!

From Event Marketer: After respondents to an industry survey revealed Fortune 1000 trade show teams, event departments and procurement officers are presented with “more choices than ever,” have “a difficult time telling one exhibit partner from another” and “need an easier way to separate the great ones from the good ones”—the editors of Event Marketer and Event Design came together to help. Introducing the Fab 50, the first editorial collection of best-in-class exhibit partners.

Checkout the full feature here to see what Event Marketer had to say about Sparks!

The key to the future of healthcare exhibiting is learning. As healthcare exhibition marketers, we must continually find ways to provide an experience on the convention floor that offers healthcare professionals the opportunity to learn. 

Based on proprietary research conducted at 16 medical conventions, a marketech360 report explored the important connection between learning and successful exhibiting. Following is an overview of key points gleaned from the 1683 health care professionals (HCPs) that participated—979 were interviewed as they exited pharmaceutical company exhibits and 704 were interviewed as they exited device company exhibits. Read Full Article →

Sparks, a global event-marketing agency, is pleased to announce Cynthia McArthur will join the team as vice president of Strategic Accounts. In her new role, McArthur will lead and oversee account management and support a variety of event marketing projects and programs worldwide. She will help facilitate account growth and innovative strategies to improve client programs. McArthur brings over 15 years of creative problem solving and strategic thinking, flawless project execution, and leadership to Sparks.

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